Continental Import Export handles the regulatory, customs, and compliance side of bringing professional beauty products into Egypt — legally, traceably, and without the usual friction.
Continental Import Export is the Egyptian importer of record for international professional beauty brands entering the market through a controlled, authorized structure. We hold the commercial registration, import license, and regulatory approvals required to move product legally — and we manage the full compliance chain from origin documentation through customs clearance and EDA inspection.
Our role is infrastructure. Strategy, market direction, and brand positioning are handled by the operating partners we sit within. We make sure the product arrives correctly — licensed, marked, inspected, and released only to authorized distributors.
We hold legal responsibility for everything that enters Egypt under our registration. That means full accountability at customs, with the Egyptian Drug Authority, and across the supply chain.
We manage the relationship with the EDA and GOEIC on behalf of brands. Product registration, composition submissions, inspection coordination — all handled through us.
As the sole registered importer for each brand, unauthorized product becomes a regulatory matter. Grey market imports don't just get discouraged — they become actionable through official channels.
Managing all required documentation and authority submissions for legal market entry. We handle the full registration process with the Egyptian Drug Authority — compositions, labeling, approvals — before a single unit moves.
Full management of import procedures from port arrival through final release. Classification, duty compliance, documentation — handled correctly, every time.
Every unit that passes through Continental is laser marked and fully traceable. This is what makes enforcement real — unauthorized product can be identified and actioned, not just spotted.
Product is released only to approved distributors operating within the authorized structure. Nothing moves outside the chain.
"Egypt already has demand for premium professional beauty. What it has been missing is a licensed, accountable structure for how product enters and moves through the market."
Every product imported through Continental follows the same defined process. This is what makes the system reliable — and what makes it defensible when it needs to be.
All required documentation — compositions, certifications, brand authorization — is compiled and submitted to Egyptian regulatory authorities for review and approval before anything ships.
Goods arrive at designated Egyptian ports. Continental manages all arrival logistics, port documentation, and initial classification on arrival.
Full customs clearance is handled — tariff classification, duty assessment, and release documentation. No shortcuts in this step, because shortcuts here create problems that follow the product for life.
Products transfer to an approved facility for controlled storage and processing prior to inspection. Chain of custody is documented throughout.
Each unit receives laser marking, Arabic labeling where required, and compliance identification per Egyptian standards. This is what makes every unit traceable from import through end sale.
Egyptian Drug Authority conducts formal inspection — verifying health, safety, and quality compliance. Products do not move until this is complete.
Upon full clearance, product is released exclusively to authorized distributors operating within the controlled structure. This is the only exit from the chain.
Most of the grey market problem in Egypt exists because brands never established proper registration. Once you do, the situation changes — unauthorized product becomes legally actionable, not just commercially inconvenient.
Global professional beauty brands that want a compliant, controlled pathway into Egypt. We act as the licensed importer of record — handling all regulatory, customs, and compliance requirements so the brand enters through proper legal channels and maintains the structure needed to grow correctly.
Egyptian distribution partners operating within the authorized import structure. Working with Continental means receiving product that has been properly cleared, inspected, documented, and released through the regulated process — with the brand protection and pricing integrity that comes with it.
49 Nile Corniche
Maadi, Cairo
Egypt
Mark Said — President
Tareq Said — Chief Executive Officer
© 2026 Continental Import Export. Cairo, Egypt.
Licensed Importer of Record